No I didn’t attend South By Southwest, SXSW this year. It’s amazing to me how popular this event has become, too popular in my opinion. Sadly, its become more like a Vegas party than a hip event. SXSW has been the launching ground for a handful of interesting products. Perhaps you’ve heard of a one called Twitter or maybe Foursquare. That’s right Twitter was crowned the King of SXSW 2007. Since then, there’s been a cool products launched that nose-dived. Enter SXSW 2016. Everyone is talking about Meerkat. She’s the darling of SXSW 2016.
Meerkat’s Have Overrun SXSW
Meerkat is a very cool idea and slick little app. I figure Meerkat could be something we all use to drive social traffic in the future. for this reason I’ve dedicate this Good Reads edition to SXSW and the Meerkat.
Ah the Meerkat, he instantly streams live video to your twitter feed. It will be interesting to see where this app goes. Read more about Meerkat.Twitter is probably not too happy with Meerkat or any service that aims to squeeze them out of the streaming video space.
SXSW And Gnack
Another product that made waves at SXSW is Gnack. Their claim to fame is that they’ve figured out a way for advertisers to track how many eyeballs see their branded snaps. This is a big win for advertisers and inadvertently for SnapChat. Now that advertisers can get the metrics they want SnapChat will see more advertising dollars.
If Gnack works and can get market share first, it could be a powerful company. I believe we’ll see a bunch of start-ups related to integrating with SnapChat. Facebook is the 800lb gorilla in social, but kids don’t use it anymore. Once your grandparents are using something it’s on the way out. Kids are all on SnapChat. We could all be driving SnapChat traffic to our sites soon, so we’d better learn more about Gnack too.
SXSW And Retail
Brick and Mortar retailers were discussed in an interactive panel about the future of retail. This is of interest to me because some traditional retail dividend players many of us own are facing major headwinds. Wal-Mart and Target are both companies I watch closely because I believe they could easily be forgotten if they cannot stay on top of eCommerce and figure out how to reach millennials. “It sucks to be an incumbent if you’re in retail,” said Michael Schrage, research fellow for the MIT Center of Digital Business. “If you use phrases like e-commerce consistently, it’s a sign that someone should short your stock. Retail is being transformed into shopping, and how people want to shop is completely and utterly out of your control.”
BuzzFeed and Swarm At SXSW
BuzzFeed was swarming SXSW. Well not really, but BuzzFeed did launch a new ad platform named Swarm. BuzzFeed has mastered generating content that millennials love. In addition, BuzzFeed and its sites have created a massive spiderweb of social media posts followers.
Swarm lets advertisers run ad campaigns simultaneously across all of BuzzFeed’s Web and mobile properties and its social platforms: Snapchat Discover, Vine, YouTube, Facebook, Instagram and Tumblr.
“Instead of forcing all your traffic and spending all your resources to drive people to your owned and operated platforms, why not go to where they are,” BuzzFeed’s marketing chief Frank Cooper said. “We’ve done it, and in doing that we’ve built this power of an audience that crosses these different platforms.” Cooper went on to say that a “cross-platform strategy that’s designed to light up our entire network in a big, coordinated post.”
Lastly, SXSW always has a lot of fun exhibits and things to see and do. HBO took advantage of the media and tech heavy SXSW crowd to advertise the next season of its comedy Silicon Valley. There were posters all over SXSW mocking the fictitious product Pied Piper and its self-importance. This is so funny to me. Working in Silicon Valley I can attest that the ego of tech companies is huge. They truly do think that every app or product created is life changing. Sadly, being able to send a video tweet or an emoji is not as important as curing cancer. Keep in mind Pied Piper is only compression software 🙂
Well there you go. All the highlights of SXSW with the hangover and travel cost. You’re Welcome! My next Good Reads edition will focus on us the bloggers. For now don’t forget to visit the links below. These are two tools I use regularly.
I hope you enjoy this series of good reads. If you posted something you want to share please submit it in the comments section.